ipushpull joins IA’s VeloCity Program

The Investment Association (IA) is today holding an opening event for the first cohort of innovators to join its brand new VeloCity accelerator. Ipushpull is very excited to attend the event as a new member of the IA VeloCity program.

IA VeloCity’s aims are twofold: to introduce the asset management industry to talented fintechs who will drive innovation within the sector, and to help those fintechs develop industry-ready solutions with ‘market-viable’ technology tailored towards asset managers. There’s strong demand for solutions which increase business efficiency and enhance customer experiences. To meet this demand, the VeloCity and the accelerator will be targeting several cutting edge solutions including cloud-based infrastructure and big data, AI, machine learning and distributed ledger technology. The intention is to help bring these technologies and solutions and make them applicable across the business, from middle and back office operations to fund distribution and marketing.

For this purpose a 24-member Advisory Panel, comprised of senior industry leaders and digital technology specialists, has been selected to define and represent the industry, while mentoring and unlocking the potential of those companies within the accelerator. Companies which are part of the program will benefit from the expertise offered by the Advisory Panel plus access to the IA and the well of knowledge it has to offer.

Graham Kellen, who chairs the VeloCity Advisory Panel and is the Chief Digital Officer at Schroders comments:

“The timing is perfect as members are now embracing the rapid technological innovation and are keen to accelerate the adoption of enhanced tools and cutting edge technologies for the creation of new products and services, moving the industry forward at the pace that reflects market dynamics and our customers’ needs.”

John Glenn, the Economic Secretary to the Treasury and City Minister has said:

“The UK is a world leader in asset management, but to stay that way we’ve got to keep ahead of the curve.”

This platform is the first of its kind and it is set to enable fintechs to get a head start in the asset management sector.

To speak to ipushpull about the innovative solution we are developing for the asset management industry, get in touch with


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