How ipushpull Innovates with Precision: Delivering the Right Tools for Every Job

Innovation is a buzzword thrown around liberally, but at ipushpull, we don’t just innovate for the sake of it. We innovate with purpose. We take the latest technological advances and use our deep expertise in financial and trading markets to solve real-world problems for our clients. Let’s explain how we do this and why it’s making waves in organisations like banks, brokers, venues, fin-techs, hedge funds, and data providers. 

The AI Conundrum: Structure vs. Unstructured  

Our CTO often shares a brilliant diagram (see above) that demystifies how we think about data and automation in the context of AI. Here’s the gist: data exists on a spectrum from structured and consistent (think simple spreadsheets) to unstructured and inconsistent (think conversational chat or voice-generated content). Where data lies on this spectrum heavily influences the tools and approaches needed to unlock its potential. This slide evolves frequently, and a key part of our innovation outlook is how we iterate constantly. Let us know if you want to see our thoughts for next year!

On one end, highly structured data is ripe for simple rule-based automation. For example, straightforward mapping techniques can efficiently handle spreadsheets and tables. On the other hand, unstructured data requires more advanced techniques, such as natural language processing (NLP) or large language models (LLMs), to extract value. These tools are powerful but require a targeted, problem-specific approach to avoid over-engineering. 

For example, is a variable-complex spreadsheet your challenge? Structured data transformation steps might be perfect to parse and transform it into structured outputs. However, if your problem lies with conversational workflows, there is still the issue of understanding the trading specific context, finding the right keywords and ensuring the correct business logic is applied. These tasks are still beyond the capabilities of LLMs. 

At ipushpull, we specialise in aligning the right tools to each problem. Why? Because a hammer isn’t great for fixing a screw—and nobody likes unnecessary tech complexity. 

Low-Value Tasks Meet Their Match 

Repetitive, low-value tasks can consume precious time and brainpower. That’s why we built the ipushpull Workflow Engine, a powerful, flexible tool designed to automate these tasks and free your team to focus on what matters—like growing revenue or enhancing client experiences. 

Here’s a snapshot of what the Workflow Engine does: 

• Transformation Tools: These bots can convert raw chat messages or API data into structured formats ready for trade capture or other internal systems. It’s about turning chaos into clarity. 

• Interactive Bots: Need to process a client request and interact with APIs to deliver precise data back to them? Done. 

• Auditable Dashboards: Track workflows, ensure compliance, and gain insights into how automation drives your operations. 

  
  

Here’s an example: a request arrives via an instant message. The engine parses the message, calls an AI model to interpret it, transforms the data as needed, and sends it wherever required—an email, an API endpoint, or back to the chat platform.

It’s like having an extra team member who works tirelessly on the boring stuff, 24/7. 

Real Solutions for Complex Markets 

Financial markets are complex. And as any product manager, senior stakeholder, or business manager in finance knows, time isn’t just money—it’s opportunity. That’s why our solutions are designed to adapt to your workflows, whether you’re managing OTC data sharing, reconciling trades, or delivering critical insights to clients. 

By understanding the pain points—and opportunities—in these workflows, we’re able to: 

1. Reduce Costs: Automate the repetition so your team can focus on high-value activities.

2. Increase Revenues: Deliver faster, more reliable insights that enable better decision-making.

3. Alleviate Risks: Ensure your workflows are auditable, consistent, and compliant. 

The Future  

ipushpull doesn’t just deliver technology—we deliver results. By combining cutting-edge tools with years of expertise in financial markets, we create solutions that don’t just solve problems but also open doors to new opportunities. 

So, whether your team is buried in inconsistent spreadsheets or bogged down by manual data requests, we’re here to help. Because when the right tool meets the right job, incredible things happen. 

Have a problem that needs solving? Let’s talk.  After all, the best innovations are the ones that make your life easier.